Over 40 years of
excellent service

With assets of over £135 million and an annual turnover of £376 million, The Lotus Group is one of the UK's most successful and inspiring private companies. This success has been recognised in The Sunday Times Top Track 250 as well as in the London Stock Exchange’s list of the top 1000 companies to inspire Britain.

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The Lotus Group

Over 40 years of excellent service.


Bespoke luxury worldwide holidays.

Supertravel Golf

Providing the best golf holidays globally.

Corporate Travel

Travel management with uncompromising service.

About Us

Our story

Back in 1980, in a borrowed office, above a warehouse in Soho, four colleagues, who had been working for a Swedish travel firm that closed, set out to create a unique company.

And The Lotus Group of companies were born.

That seems a long way from today’s success story, with 500 employees based in four locations across England and millions of successful holidays and business trips taken by our happy customers. We couldn’t be more proud.

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Our Services

Why we are the best

Travel experts

Our Travel Managers have stayed in the hotels they recommend and flown with all the top airlines

Insider knowledge

With access to 'secret' airfares not published online, we can pass these savings on to our customers

Triple protection

All our travellers are financially protected through ATOL, ABTA and our Client Trust Account

£376m budget

We negotiate our contracts directly with our suppliers and pass the savings on to our customers

Our charity

Make My Day Better

The Lotus Group recognises that with success comes financial responsibility and donates 10% of annual profits to its dedicated charity, Make My Day Better which is involved in a number of projects at home and overseas.

Activities range from providing fishing boats for Sri Lankan fishermen devastated by the Boxing Day Tsunami, building schools in Malawi, to the ongoing local support of Dolly Parton’s Imagination Library, providing books for the children of Southwark.

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Client Feedback

What our clients say

Based on reviews on TrustPilot

I have never found a company that gives such prompt, personal service as do DialAFlight. All their staff have the same outstanding level of courtesy, attention with immediate access to your booking and requirements. It is amazing to see how they have coped during the last two years of uncertainty and endless re-arrangement of flights. Matilda and her team should be running the Government!


Dial a Flight did everything they could to make travel during Covid a good experience, they advised on flights, insurance and testing and were very helpful when some members of the family couldn’t travel due to close contact with a Covid case at the very last minute. I really appreciated how easy to contact they were at any time. I highly recommend their service, very good value especially considering I was buying bargain flights!

Lori Fritz

I thoroughly recommend dialaflight - they coordinated my flights and car hire to Italy and were brilliantly helpful, kind and intuitive in understanding what I was looking for. I so appreciated their personal commitment to supporting me both in advance of my trip and during it too. It gave me faith again in really excellent customer service and I thoroughly recommend them.

Cathy Ellot

We have been using Dialaflight for over 20 years with multiple trips yearly. We would not think of using anyone else, they have helped us out in various situations always coming up trumps. The staff are friendly and easily available. Several members of family also use them. We have never had a single issue with them over all that time.

Mr Simmonds

Frustrated in the colors of Red Amber Green. Reached out to DialAFlight just like I have for years. Got the delightful Sean Furnival who listened patiently, promised to take care of me and within the hour had found me everything I needed. The best example of excellent customer service but more importantly human kindness. Thank you.


I've used DialAFlight a number of times for flights or multiple destination excursions for my family, parents & friends over the years. I highly recommend using DialAFlight, completely takes the hassle out of scouring the net for so called deals! Highly recommend Jessica Sadler, Travel Manager, lovely to deal with, super efficient.


Highly recommend to book either business or leisure, we have used this company for many years. Highly efficient and cost effective the team will go above and beyond what’s required to sort out any requests as we found out when booking.


Have been using Ryan @DialAFlight for years, he was a recommendation from a friend. Always had the best level of service and advice. Nothing too much trouble and never had a problem with anything on many magical holidays. My go to for holidays.

T Francis

The team at DialAFlight were and are very helpful indeed. Nothing seems to faze them be it date changes hotel arrangement or even in this uncertain situation explaining clearly the requirements for travel. I highly recommend you to try their services.

Mrs K J Cameron